The Unspoken Benefits of Having Your Own Podcast

Use the power of your voice to build your brand and business

Michael Lim
4 min readMay 26, 2022


Photo by Kenny Eliason on Unsplash

#1 You can build a stronger network

Interviewing someone on your podcast is an intimate experience.

Nowadays it's rare that we sit down undistracted and ask someone about the details of their life for more than an hour at a time.

Some of my guests have told me that they aren’t used to this level of depth in a conversation and we have asked questions that they have never thought about before.

At times, I feel so close to my guests that I start to think of them as close friends. Some of them have since become my close friends and we are looking at partnering on new business ideas.

If you want to build a strong network in your niche, start a podcast.

It’s easy to get guests. When you reach out to people to be on the podcast, many will feel flattered by the offer and usually respond quite quickly. I’ve never really had anyone turn down a podcast appearance.

#2 You can make money

Even with a small listenership, you can monetize your podcast. You just need to get creative with how you do it.

There are so many models you can leverage. Monthly subscription, donation via Patreon, ads, sponsors, partnerships and even grants.

Due to the nature of our podcast, we found that our niche aligned closely with government grants. We pitched our concept and won close to $30,000 of grants, which we leveraged to gain sponsorship from a big shopping center.

The function of your podcast should match the form of your monetization strategy.

#3 You can build leverage and a brand

Audio content is more accessible than other forms of content.

People can listen to you whilst doing other activities like cleaning the house, driving or exercising. It’s quite difficult (and illegal) to watch a YouTube video or read a blog post while driving a car.

A podcast that targets a specific niche helps to position yourself as a thought leader. Not…



Michael Lim

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