The Seven Elements Of A Brilliant Medium Headline (With Real Examples + Screenshots)

If I had $100, I would invest $91 on the headline.

Author somewhere in Thailand

In the online world, headlines are everything.

You’ve got less than 15 seconds to convince someone to click on your article. Invest time to learn the art and science of a headline, and you’ll make money.

What if you ignore it?

Answer: No one will read your articles.

Let alone make money.

Over the last five years, I’ve written over 350+ blog posts and over a million words online. My top 42 article headlines have made me over $16,000+ on Medium.

I’ve combined everything I’ve learned into a complete headline framework.

I’ve taken the SUCCESS model from Chip and Dan Heath’s book Made to Stick.

Here’s how you can apply it to your headlines.

#1: Be simple, not superior.

Simplicity scales, complexity fails.

Ever read a headline and thought:

• What does this mean?
• Who would read this article?
• What am I going to get out of it?