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The Most Profitable One-Person Business Models In 2025.

I’d do this to go from $0–$10k per month.

Michael Lim
Practice in Public
Published in
6 min readMar 17, 2025

Author looking for the best business models in Bangkok.

You’re being lied to.

The explosion of solopreneurship has filled the market with fake gurus who have never made money in their one-person businesses.

Stop listening to these people.

Solopreneurship is simple, but hard.

There are three components of a one-person business.

1/ A compelling character= your magnetic personal brand.

2/ A new mission = The vision of what you want to achieve and enemies in your way.

3/ A new vehicle = the unique mechanism for how you will achieve it.

Most of your time should be spent on step 1.

Steps 2 and 3 become easier once you’ve got an established personal brand.

So, what goes into your personal brand?

All your:

  • Hobbies
  • Interests
  • Thoughts
  • Obsessions

Forget about ‘niching’ down your personal brand.

That’s dumb.

Create your own niche. Become a category king and you’ll be irreplaceable.

Joe Rogan never chose a niche. He combined his love for comedy, hunting, psychedelics, UFC, and martial arts into one personal brand. No one can compete with him, because they are not him.

Love or hate him, he is uniquely himself.

I’ve used this model for myself.

Whenever family or friends ask, I find it hard to describe myself.

I’m a:

  • Writer.
  • Coach.
  • Marketer.
  • Consultant.
  • Digital nomad.
  • Agency owner.

But I’ve also:

  • Won 5 awards.
  • Became a charity CEO at 21.
  • Taught myself how to do a handstand & muscle-up.

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Practice in Public
Practice in Public

Published in Practice in Public

If you want to become a better writer, you have to hit the publish button. Notes and drafts don’t count. Practice in public helps writers get off the sidelines and turn pro.

Michael Lim
Michael Lim

Written by Michael Lim

I help solopreneurs add $2-5k to their one-person business through Positioning & Limitless Writing System™ | https://michaellim.ck.page/crashcourse 🚀

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